Tsinghua University's "Creative Life" Campus Enterprise Travel Special Roadshow Matchmaking Activity

2021-12-24 16:47

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"Do you want to express your emotions and aspirations through scenery like ancient poets?"

"Do you want to immerse yourself in visiting museums and engaging in conversations about cultural relics across the air?"

"Do you want to 'summon' your favorite IP image for role-playing when you are lonely?"



On August 20th, the Tsinghua University "Creative Life" School Enterprise Business Roadshow Matchmaking Event was held online. Six young entrepreneurial teams from the Tsinghua University Art and Innovation Base showcased their project technical characteristics, enterprise development status, and team status.


This event is hosted by the Tsinghua University Innovation and Entrepreneurship Demonstration Base, jointly organized by the Tsinghua University Art and Technology Innovation Base and the China University Innovation and Entrepreneurship Education Alliance, and supported by China Shipbuilding Corporation, Shenzhen Tencent Computer Co., Ltd., and China Resources (Group) Co., Ltd. This event invited experts from the enterprise demonstration base to serve as entrepreneurial mentors for the roadshow, guiding entrepreneurial projects to carry out the unveiling and leadership work, fully utilizing the entrepreneurial space, venture capital, research and development equipment and other innovative and entrepreneurial resources of the enterprise demonstration base, supporting the development of innovation and entrepreneurship projects at Tsinghua University, and achieving the goal of high-quality entrepreneurship driving employment.


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Digital and AI high-tech drive new entrepreneurial engines


At the conference, a sentiment retrieval service platform for ancient poetry and literature called "Wen Zou Zou" attracted everyone's attention. Users only need to input a paragraph of text or an image expressing their current mood on this platform to retrieve ancient poetry and literature famous sentences that match the scene. Not only can it satisfy users' pursuit of ancient culture, but it can also show off on various community occasions such as Moments to enhance their cultural confidence.


What do students learn after the implementation of the "double reduction" policy? Quality education will be an important part of education. However, the integration of museum education and campus education is currently facing bottlenecks. The Cloud Cube Digital Museum provides a solution for museums to achieve digital terminal integration, and provides schools with standard courseware and activity plans for using museums. Teachers and students can play or switch micro exhibition content on different themes on the screen, just like switching TV channels. "Our goal is to build 2000 'digital museums' within three years, covering 20000 schools with' cultural micro exhibitions' and affecting 50 million primary and secondary school students," said Xu Wei, the project leader.


On that day, another participant in the online roadshow was "Shape Origin Technology", which redefined game and animation content production using AI; "YoungGee Technology" provides brand customers with public opinion and effect prediction and monitoring of social media marketing big data in all fields, supports multiple modes of social media advertising, and provides strategic analysis and comprehensive data tracking and monitoring of advertising projects; There is also TranSir, a multilingual digital celebrity based on AI technology for real-time translation in South and Southeast Asia, online virtual conference hosting and interaction, virtual business and entertainment development, and customized interaction development; There is also a "Vcoser" dedicated to deepening the cultural and entertainment aftermarket and providing role-playing services for IP fan users.



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Mentors offer enthusiastic suggestions on site to "turn around" the entrepreneurial team.


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How should youth teams connect with the market and industry when they have creativity? This event specially invited Lei Yu, the director of Shenzhen Ocean Rongchuang Research Institute, Chen Junyu, the founding partner of Tiangongyou Venture Capital, Wang Hui from the Investment Management Center of Shenzhen Tencent Computer Systems Co., Ltd., and Liu Weida from the China Resources Learning and Innovation Center of China Resources (Group) Co., Ltd.as business mentors to give one-on-one reviews.


Several judges and mentors provided feedback on the product positioning, market prospects, project innovation, business model, profit points, and roadshow techniques of the six teams, and proposed improvement suggestions based on the actual situation of each project participating in the roadshow.


"How to position your business model in one sentence?" "What are your competitors?" "Who is your core user group?" "What is your income monetization method?" "Do you understand the entrepreneurial ceiling of this industry?" In addition to commenting, the mentor also raised a series of thought-provoking questions for the entrepreneurial team. At the same time, the mentors also conducted on-site teaching, combining some enterprise cases to make each entrepreneurial team understand that "moving" in the roadshow is not "showcasing" and "persuading", but attracting the attention of the other company. They also need to explain clearly "who we are", "what we want to do", "why we are", "feasible plans and cases", "financial situation" and "financing plan" within a limited time Wait for the content.


On that day, many mentors also turned around for the entrepreneurial team on site, showing great interest. After the event, four founders of entrepreneurial projects have started further communication and coordination with relevant departments of three entrepreneurial demonstration bases through the recommendation of their corporate mentors.


Building a platform to explore school enterprise cooperation in entrepreneurship and entrepreneurship education


"We look forward to establishing a successful connection between college student entrepreneurship projects and corporate mentors through this docking activity, making due contributions to alleviating current employment pressure and safeguarding college student entrepreneurship and employment," Fu Zhiyong, director of the Tsinghua University Art and Technology Innovation Base, told reporters in the "Notice on Deepening the Organization and Implementation of Entrepreneurship and Employment Demonstration Actions" issued by the National Development and Reform Commission (Development and Reform Office High tech [2021] No. 244) It is proposed to establish long-term and stable cooperative relationships and promote the normalization of activities by actively expanding paired partners in the first and second batches of enterprise and university demonstration bases, and jointly building double innovation colleges, professional laboratories, virtual simulation laboratories, entrepreneurship laboratories, and training centers.


The Tsinghua University Art and Technology Innovation Base was established at the end of 2017, focusing on creating a creative engine and collaborative platform that integrates art and science. Centered around Tsinghua's goal of being more humanistic, innovative, and international, we integrate the values of design aesthetics into the cultivation of innovative talents, with the vision of cultivating start-up teams, upgrading design services, and innovating the cultural and creative industry. We are committed to creating an open and cross-border innovation ecosystem.


Fu Zhiyong said that this event, through entrepreneurship roadshows, aims to meet with mentors and provide more assistance to entrepreneurial projects and the growth and development of students. We also look forward to complementing the strengths of friends in the industry in this special action, jointly promoting innovation, helping entrepreneurial teams solve problems such as project management, technological breakthroughs, and resource docking, and exploring the educational model of school enterprise cooperation to support student entrepreneurship education in this process.