Creating "Art" Art and Technology Online Forum
The COVID-19 is breaking out in many places around the world, and the importance of exchanges and cooperation among countries is increasingly prominent. To explore the integration of art and technology, explore the problems and trends faced in the field, and boost confidence in the fight against the epidemic, on March 25th, the Art and Technology Innovation Base of Tsinghua University, the Sino Italian Design Innovation Base of Tsinghua University, and the China University Innovation and Entrepreneurship Education Alliance jointly held the "Art on Air - Art and Technology Online Forum. More than 5000 people from around the world watched the event.
Professor Liu Pei, Deputy Director of the Academic Affairs Office of Tsinghua University, General Coordinator of Innovation and Entrepreneurship Education at Tsinghua University, and Deputy Secretary General of the China University Innovation and Entrepreneurship Education Alliance, delivered a speech at this event. Professor Liu Pei, on behalf of the organizers of this event, pays tribute to the medical staff of China and Italy who are fighting on the front line of the fight against the epidemic, and calls on entrepreneurial partners to stick to their positions and fight against the epidemic together during this critical period! Although the cultures of China and Italy are different, art and technology are interconnected. The Tsinghua University Art and Technology Innovation Base, Tsinghua University Sino Italian Design Innovation Base, and the China University Innovation and Entrepreneurship Education Alliance held this event during this special period, which played a positive role in promoting cultural development between the two countries. It is also hoped that this event can build a bridge for communication between China and Italy. Finally, Professor Liu Pei expressed his hope that the combination of art and technology can lead to a future path for human development, and that more innovative talents in art and technology can be cultivated.
Delia Olivetto, Director of China Affairs at Politecnico di Milano and General Manager of the Sino Italian Design Innovation Base, stated in her speech that Tsinghua University is the closest partner of Politecnico di Milano in China, and expressed her desire to accelerate the cooperation process with the Art and Technology Innovation Base of Tsinghua University and the Sino Italian Design Innovation Base of Tsinghua University on behalf of Vice President Mili.
Subsequently, experts from both China and Italy shared their experiences. Fu Zhiyong, Associate Professor of the School of Fine Arts at Tsinghua University, Director of the Art and Technology Innovation Base at Tsinghua University, and Deputy Director of the Sino Italian Design Innovation Base at Tsinghua University, shared how to carry out educational practices and social actions on design innovation in response to current challenges and future development during the epidemic, Introduced the mission and core work of the Tsinghua University Art and Technology Innovation Base and the Tsinghua University Sino Italian Design Innovation Base. The Sino Italian Design Innovation Base will hold various high-level educational projects, large-scale exhibitions, and academic activities, and cooperate deeply with Milan Polytechnic University to create a center for showcasing, exchanging, incubating, and promoting Chinese design achievements in Italy and Europe, enhancing the international influence of Chinese original design and artistic and technological works.
Liu Jie, Deputy Director of the Bureau of Culture, Creativity and Exhibition in Tianfu New Area, gave a presentation on the promotion of the Sino Italian Cultural Innovation Industrial Park in Tianfu New Area. He introduced the basic situation and development advantages of Chengdu and Tianfu New Area, showcasing the location advantages of the Sino Italian Cultural Innovation Industrial Park in convenient connectivity with the world, the urban aesthetics of natural growth in mountains and rivers, the industrial ecology driven by the head, and the good policy and service environment. He invited investors Entrepreneurs come to China Italy Cultural Innovation Industrial Park for inspection and exchange.
Professor Gabriele Goretti, Joint Director of the International Laboratory for Future Brand Experience Design at Milan Polytechnic University, shared the theme of "Digital Innovation Driving the Development of Fashion Crafts". Firstly, he introduced the process and changes of the concept of craftsmanship in the development of Italian handicrafts, and how developing countries can overcome "post industrialization" as society increasingly values intangible assets (fashion trends, brand identity, design, and innovation) The transformation of the times has made the use of techniques such as craft brand narrative an important aspect, and excellent cases of how to better embrace change through "Made in Italy" have been listed.
Yu Bo, a senior planner at Blackbow, shared the theme of "Art+Technology Creating Cultural Memory". Through multiple cases such as the 2019 celebration of the 70th anniversary of the founding of New China and the "Beijing 8 Minutes" closing ceremony of the 2018 Pyeongchang Winter Olympics, he shared how to integrate technology into artistic activities through design language to showcase the transmission of beauty and culture, and enhance understanding between people.
The co-founder of Beijing Mojia Culture and Technology Co., Ltd., Zeng Qiang, shared the theme of "Commercialization of Robot Interaction Art". Taking the "Mojia" robot band as an example, he shared his understanding and thinking on the coexistence of humans and machines in the intelligent era by integrating intelligent technology, multimedia, and interactive technology, And encourage domestic cultural and creative professionals to think more about how to infuse the wings of technology into China's profound traditional culture, integrating cultural inheritance and technological progress.
Science and art separate at the foot of the mountain and meet at the mountaintop. Through academic exchanges and entrepreneurial sharing between Chinese and Italian experts, this event accelerates the integration of Chinese and foreign art, technology, and entrepreneurial concepts and cultures. It brings together more innovative achievements, technology enterprises, and talents, making positive contributions to art exchange, technology cooperation, and talent cultivation.